An ad campaign for McDonald’s in Europe. At least it’s different.
I have often wondered why McDonald’s still advertises in the traditional manner. We get it. You have hamburgers and chicken shapes and salads and fancy coffee and So Much More. You have a store about every five blocks. I’m not going to wake up tomorrow and forget you’re in business, and even if I did, I would start jonesing for your french fries within a few days and remember you again. If you did something like “we’re not going to buy our usual dozens of ads for a week and donate that money we would’ve spent to some kind of hunger campaign or research on cancer” or something, that would mean a great deal more to me than another ad with a remixed version of your latest jingle.
Incidentally, the above goes for any fast food chain, soft drink, or really anyone who advertises anything anywhere.