Archive for the 'branding' Category

Charmed is Evil.

Al Menconi: “Charmed is one of the most demonic shows on TV because it shows Wicca to be legitimate power.”
Britain Woodman: “Al Menconi’s logo sure does remind me of the Low-Rider Magazine logo.”

New BT logo

Not long after the retirement of Hermes
Pan
, BT makes their globe-y logo their universal
logo
. I was taught that logos were supposed to look good in color
_and_ black and white, and scale well. I don’t know how good “The
Connected World” is going to look tiny-sized and grey-scale. But it
ain’t my company.

Northwest Airlines’ New Logo

It’s tough to stay on top in the rap game. You drop a track about flying to
Saint Tropez in your new Gulfstream, and then, from beyond the grave,
Eazy-E goes and buys

a whole airline
.
All seriousness aside, I like their new logo thing they have going. I
will miss the `/\/ in the circle - it was like an N and a W at the same
time - but on the other hand, it is plain as day that the circle is a
compasss pointing northwest now. (“It was obvious to me all along. You
live near Metro and racked up how many frequent-flier miles and you never
picked up on that?”) Shut up.

Evil GM Logo on Schoolcraft

Schoolcraft is parallel to I-96. On the south side of 96 between 275 and
Farmington Road, there’s some kind of GM facility with a big lit sign -
blue GM letters on a white background. It just looks SO WRONG.

Sing When You’re Winging

What does America need worse than another chain of coffeehouses? Another
discount airline out of JFK. Welcome, then, to HREF="http://www.landor.com/news/?action=showNews&storyid=286">song.

Bye Bye, Mr. Flute Prancing Guy

The Reg bids
adieu
to BT’s “prancing piper” mascot.

No longer picking just on intel - all chip names suck.

Athlon? It’s about half a word.
Duron? It always makes me think of
the dumb
alien on
that cartoon show Freakazoid. Did you know he was voiced by Stan
Freberg? Yeah, me either. Also, “Da Doo Ron Ron.”
Celeron? I like to pick the strings out with my teeth.

I could go on for hours, but I won’t. I just had to tell somebody, and
diary, you’re the only one I can trust. Well, except the wife. But
she’s got work to do.

Intel picks another winner.

Centrino?
Isn’t he HREF="http://www.southerndigest.com/vnews/display.v?TARGET=printable&article_id=3e5e41e5c2f9e">the
rapper who is part-owner of the Source? I also think
Centrino would make a great name for a kidney and bladder purification drug.

Itanium

As though Intel hired Dubya (or the Little Rascals) as their new head of
marketing. “Oh yeah? OH YEAH? Well, my PC has a 1 BILLION Ghz… um…
uh… I-TANIUM!”

Homedics

Makers of ambience and relaxation equipment for home use.
We actually own several of their fine products, but the name sounds like the answer to the question “who drives Nate Dogg’s ambulance?”