Today, when I saw this. Or perhaps it was yesterday, when I bought this for $10, along with oneathem Nintendo Know Your Roots T-shirts. Sadly, I currently own neither an NES nor an Atari, though I have two of the vintage first-generation Game Boys. You know, the old Game Boy carts really do work on the GBA. They’re ugly as sin, but they work.
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Some thoughts on the Prototype Kmart, M-59 @ Liz Lake Rd., White Lake Township [MI]:
I like the modified Kmart logo. It’s the “big K,” but the straight part is grey and the arms of the K form a green arrow over it, and the cursive “mart” is smaller and inside the green part. Did that make any sense? This logo supersedes the red K on all permanent signage, in some cases literally pasted over the red K on elements shared with other Kmart stores. A black and white version [black K, white “mart”] appears on the register receipt. Exceptions: temporary [i.e. weekly sale] signage and fliers, on the soap dispensers in the bathroom, and on price tags for individual items [it would probably not be cost effective to print green price tags for one location]. The checkout clerks were wearing green vests, other store employees were not, though I believe I saw the Entertainment clerk wearing grey.
There is a big aisle in front of the entrance with featured items in it, presumably to grab your attention as you come in the door. The rest of the store radiates out from there. [The photo in the linked article is of the southwest corner of the store, facing west.] The inner walls of the store were lined with cute slogans you would imagine people saying in Kmart TV ads while an instrumental loop of Nico’s “These Days” plays:
- “Parenthood would be fabulous if it weren’t for the damned kids.”
- “Don’t cry over spilt milk, paper towels are cheap.”
- “Why wait out the headache? Self-medicate.”
- “Feet grow — shoes don’t.”
- “Lowe’s is for sissies. Your Dad bought his lightbulbs here.”
Some of those are the actual slogans on the walls and some I made up. Take a guess.
I bought a Jabra cellphone headset — you know, the in-your-ear kind with the brightly shaped gels that mold to your ear — for $2.00 on clearance. It’s the kind with the mike on the cord. They also had the EarBoom [mike on a little stick], but it’s only marked down to $20, which is barely a clearance price at all. I also bought lightbulbs for my car tail lights [actually, my dad would’ve gone to Murray’s for those, but auto parts places intimidate me the way computer stores intimidate normal people]. So here’s $4 toward the Save K-Mart fund.
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I suppose it was only a matter of time before the other 90-odd percenters appropriated
the iMac Girl.
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If your corporate branding budget is greater than $39.99, LogoCreator is a handsome, professional logo and letterhead creation solution. If your budget is $0.00, you’re running MacOS Classic or Windows, and/or you like the retro-euro look — in short, if you’re like me, except for the OS part — B??ro Destruct Designer is what my younger brother would call “the whip…s’bongers.” [Don’t ask.]
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Maybe Chiat/Day [onetime creators of the Apple 1984 ad]
HREF="http://www.adage.com/news.cms?newsId=39467">will get Skittles
away from the whispery crap in all their ads. The banning of
whispering from television ads is one of the planks of my presidential
campaign platform. I’m looking at you too, Game Cube.
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Ypsi-Arbor area drivers may have noticed that a number of the Clark stations are rebranding. At least two in Ann Arbor are now Citgo, I see a BP on Grove Road, and I’ve sighted at least two Mac’s. All this comes about as a side-effect of the bankruptcy-induced reorg of Clark Retail.
All these Clark locations were put on the block; 43 of them were purchased by Couche-Tard, an unfortunately named Canadian convenience conglom who has apparently owned all the Dairy Marts for a while now, and renamed Mac’s [C-T’s “English” brand and the largest c-store chain in Canada]. As with all owls, the winking-yet-unblinking stare of Mac’s mascot gives me the willies, but it’s pretty hard to beat US$0.69 for Any Size Fountain Drink. Also maybe they will eventually install those red Cinci Bell payphones like the Dairy Marts have.
Chicago-area White Hen patrons need not worry, as apparently they are solvent and untouched by Clark’s financial woes. But for those of us who live literally north of Windsor, the blurring of borders continues. Fortunately, I did not encounter a customs booth while driving up to Commerce Township this afternoon.
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“The use of the british pound was an inspiration.” Jim puts my face on QE’s head and now it’s back to kill us all. I can thank my wife for letting me know this is out on the interweb, and my wife can thank Jebus that this guy doesn’t work with her.
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Every time I see CBS’ loathsome “Randy Quaid is a fat lump of crap and no woman would touch him with Richard Nixon’s dick and Kenny G. on sax” promos for that new show, it makes me not want to watch the show even more, and decreases my opinion of CBS in general. Which is a shame, because C.S.I. and Without a Trace had together actually got me watching Ol’ Tiffany after noon, when TPIR ends. And this terrible ad is pissing away all their goodwill.
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It seems amusing to me to me that AOL wants out of the AOL Time Warner name. Time Warner hasn’t been doing a lot of screwing up lately. I think someone probably asked Jon Miller to propose this, no matter what he says.
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ALT="[oldskool]" ALIGN="center" > I
always admired the neat little bow at the top of the UPS logo.
SRC="/blosxom/branding/glo_ups_brandmark.gif" ALT="[newstyle]"
ALIGN="center">
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