It actually sorta makes sense when I think about it. The three factors preventing me from going to a projector for our next TV were the high price, the way projection screens look like crap unless all the lights are off, and the high freaking price.
It looks like one, maybe two of those factors may be corrected with upcoming Sony components. A screen that looks good in a normally-lit room and running about $500? Very tempting. Of course, you still gotta buy bulbs for the projector every two hundred hours, or about every two weeks ni our house.