A concerned parent and SFChron writer had a salient point until he
decided to make up a word:
Call them “trailers,” call them “previews,” but getting cutesy and
making up a word in the middle of your argument dilutes your
argument:
It’s election time again, and if there’s something I can’t stand, it’s
the negative campaign ads — let’s call them campads — produced by the
leading candidates [I like to think of them as “leadidates”]. Seeing
this kind of non-productive, negative negductivity on the airwaves makes
me…
…and I’m already fed up with my own argument. The argument agaist
words, not the argument against campaign ads. Anyway, I
think I used to live in an apartment complex called “Trailviews.”
