Lou Swiffer Lives

The greatest advertising mascot never actually imagined, developed, or utilized finally takes form through the ministrations of the crack animation shop at Victor Lams Studios.

Truthfully, I never had a concept for an actual animated “Lou Swiffer” character. I always imagined hapless, desperate housewives holding their dry-mop over head and crying out to Lou Swiffer to give them strength. [Jack Chick scholars might also recall Lew Siffer, the evil record exec from the one tract about the band.] But it’s lovely to finally put a face to the name.

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