on’t have franchises so I can’t vouch for. I had two initial reactions:
- Gilbert finally gets his payback
- Good job, guys, sell the chain with the best customer service.
I have to wonder why McD’s has never done the “Pizza Bell” thing and
built any larger stores with these other brands getting some
counterspace. Are they afraid of the Golden Arches being diluted as a
brand, or shown up? I don’t look forward to McDonald’s the way I did
when I was a kid. I think this turnabout dovetails nicely with when I
ceased to be impressed with the happy meal toys. The only thing that
would get me back into Happy Meals is if they brought back the Star Trek
ones from 1978 or whenever that first movie came out. I remember a tiny
board game, some kind of walkie-talkie-shaped “communicator” that showed
a comic-strip-type story, and, uh… that’s all I remember. It would
also be neat if they brought back the little cardboard boxes with the “M”
handle on top, but the plain ol’ paper sacks are so much cheaper, and the
target audience could probably care less.
